Connecting passionate tea lovers to the roots
Explore about the origin & the journey of your “sustainable, ethically sourced & hand-crafted” tea – from the backyard of small-holding farmers to your cup – as you sip, relax & enjoy them
Croft Sustainability Model
Direct from Farmers
The quality of final made tea is dependent almost 80% on the quality of the leaves plucked for processing. Our teas are sourced from venerable and skilled tea farmers who give utmost care to the tea farms and are hand-picked at the right time to bring out the best possible cuppa tea for you. We also source our teas from self-help groups working closely with them and making them a part of the sustainable chain.
Handcrafted for you
At Croft, to doubly ensure that our customers get nothing but the best, the tea leaves go through scrutinized tea tasting sessions before being packed for you. They are freshly handcrafted and packed by our in-house crafters only when you place the order. Also, our in-house taste experts continuously collaborate along with external experts to bring the best flavors and blends for you.
Partnering for Processing
While good quality leaves form the base for an exquisite tea, it is the processing that brings out the right flavors and aromas to make it even more exquisite. The right partner in this step is very essential to bring out the different varieties of made tea to your cup. We also partner with processors for transparency in the supply chain and ensure fair pricing for the leaves bought from the farmers and farmer groups.
Co-create with Crafters
We care about you and your tea. We are overjoyed in making you a part of the food chain by co-crafting blends together and getting to know you better. Our customers can create their blends and we constantly engage with the customers to use their creativity and imagination for our in-house blends.
Travel With Us
The journey of tea from farm to cup is a very complicated chain including a lot of aspects including the region, farm types, tea varieties, farmers, logistics etc etc. Come explore and experience the journey with us.